Career Summary

Results-driven Senior Business and Analytics Leader with over 13 years of experience driving growth and financial sustainability within Indonesia’s leading financial institutions and tech giants. Proven track record in strategic lifecycle management, growth hacking, and predictive analytics, consistently delivering high-impact outcomes, including a 27x new user uplift to the platform, hence increasing card penetration to on-demand services by 500 bps. Expert at bridging the gap between data science and business strategy to optimize multi-million-dollar budgets, increase market penetration, and achieve record-breaking profitability through disciplined financial management.


Key Skills

A strategic leader who combines high-level growth analytics with disciplined stakeholder orchestration to translate complex data into precise, high-impact execution. By bridging the gap between vision and detail, they ensure rapid organizational growth is consistently anchored in financial sustainability and team cohesion.


Future Objectives

To lead strategic growth and operational excellence within the Digital Banking and Fintech sectors, with a geographic focus on global financial hubs in the UK, Europe, and Southeast Asia. The aim is to build scalable, data-driven solutions that integrate legacy infrastructure with modern digital services to empower underserved markets.

Role Organisation Years
Senior Business Lead, Strategy and Lifecyle
GoPay (GoTo Group)
2022 – 2025
Associate Vice President, Growth Analytics
LinkAja
2021 – 2022
Associate Vice President, Consumer Analytics
Bank Mega (CT Group)
2019 – 2021

Bachelor of Economics

University of Indonesia

2008 – 2012