Our MSc Marketing programme equips students with a comprehensive understanding of consumer behaviour, marketing research methods, and marketing management, alongside the opportunity to apply this knowledge to real-life marketing situations.

Programme structure

Find an overview of the typical structure of our Master's in Marketing programme including information on compulsory and option courses.

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Learning outcomes

Our MSc Marketing programme incorporates current and emerging trends in marketing theory and practice. This will give you the research-led knowledge and skills sought by companies and employers.

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Industry opportunities

The University of Edinburgh Business School maintains close partnerships with industry, consultants, government agencies, and NGOs who work with our students on dissertations and projects.

Engagement with industry