Roles and Responsibilities

  • Director of MBA Programmes
  • Marketing
  • Strategy


Julian is an experienced entrepreneur, board member and postgraduate/undergraduate/executive education tutor. He has taught extensively in the areas of marketing and strategy at UK and international business schools.

Julian spent 16 years with UK tour operator, Eurocamp, principally heading up the sales and marketing function as Group Sales and Marketing Director and was one of four directors to take the company through a £32m management buyout and £60m stock market flotation. In the 1990s he was asked to set up the marketing for Britain’s biggest museum development, the £42.5m Royal Armouries Museum in Leeds, UK. This he did, leaving at the end of the decade to set up a consultancy business specialising in marketing and strategy for service industry companies.

Julian started his business school teaching activity in 2000 at Bradford University School of Management (England). He was also Director of Studies, Masters Programmes, at TiasNimbas business school in the Netherlands from 2005 to 2007. From 2007 to 2013 Julian was Director of Executive Education/Associate Dean Employer Engagement at Bradford.

In October 2013 Julian again changed direction setting up his new consultancy company, Market Echoes and continuing with his teaching activity.

From 2016 until late 2017 Julian was Director of MBA programmes at Edinburgh. He returned to the post in May 2019.

Julian graduated in Geography from the University of Leicester (UK) and has an MSc in Tourism Management from Manchester Metropolitan University (UK). He is currently researching the impact of the 2008 financial crisis on corporate reputation. From 2018 to 2021 he was a  board member of the Chartered Institute of Marketing, the world’s largest professional marketing association as well as a Fellow and Chartered Marketer of the institute. He has also been a main board executive director of Eurocamp plc and a main board non-executive director of ABTA (Association of British Travel Agents) and AITO (Association of Independent Tour Operators). He has also been a Council member of Bradford Chamber of Commerce (UK) and a committee member of the Association of Business Schools Executive Education committee.

Works Within