Lecturer in Marketing
Roles and Responsibilities
Schools Liaison Officer
Background
Mary's educational background includes the study of MA (Hons) Business Studies and MSc by Research (Management) at the University of Edinburgh. Her ESRC-funded PhD explored how children and young people engage with charities by examining how they learn about, donate and relate to charities.
Research Taxonomy
- Advertising
- Agriculture and the rural environment
- Branding
- Consumer behaviour
- Consumer culture and interpretive consumer research
- Consumer culture, identity & gender
- Consumer relationship marketing
- Consumption-orientated identity projects
- Consumption of local, organic and speciality food and drink
- Customer relation management
- Digital marketing
- E-commerce
- Emerging-adulthood
- Fashion business
- Financial decision-making
- Financial services marketing
- Food marketing and consumption
- Gender studies
- Industrial b2b marketing
- Information systems
- International marketing
- Internet
- Loyalty
- Marketing & society
- Marketing strategy and practice
- Non-profit marketing
- Origin and place as marketing resources
- Psychology & marketing
- Semiotic/visual theory
- Services marketing
- Sexology
- Small firm networks and co-operation
- SME's marketing strategies
- Social informatics
- Social marketing
- User generated content
Research Interests
Her research interests include:
- nonprofit/charity marketing
- social marketing
- marketing to children and young people
- materialism
- research methodologies.
Mary's teaching incorporates her research interests and she is currently course organiser for the second year Marketing course, and Honours courses Marketing & Society and Marketing Strategy. She also teaches Marketing & Society to postgraduate students on the MSc Marketing/Marketing & Business Analysis programmes.
She is also currently leading a research team examining the use of groupwork in Business Studies education.
Research Area
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