Mary Ho

Schools Liaison Officer

Mary's educational background includes the study of MA (Hons) Business Studies and MSc by Research (Management) at the University of Edinburgh. Her ESRC-funded PhD explored how children and young people engage with charities by examining how they learn about, donate and relate to charities.

Her research interests include:

• nonprofit/charity marketing
• social marketing
• marketing to children and young people
• materialism
• sports marketing
• research methodologies.

Mary's teaching incorporates her research interests and she is currently course organiser for the Honours courses Marketing & Society and Marketing Strategy. She also teaches Marketing & Society to postgraduate students on the MSc Marketing/Marketing & Business Analysis programmes.

She has also led a research team examining the use of groupwork in Business Studies education.