Pauline Ferguson Headshot

Senior Lecturer in Marketing and Director of PGT Programmes

Roles and Responsibilities

  • Director of PGT Programmes
  • Course Co-organiser and Lecturer on 'Marketing for Net Zero' (MSc Marketing)
  • Course Co-organiser and Lecturer on 'Marketing and Climate Change' (UG Honours)
  • Course Organiser, Marketing Strategy and Practice (MSc Marketing)
  • Course Organiser, Understanding Brands (MSc Marketing) 
  • Course Organiser, Brand Culture (UG Honours)
  • Steering Group Member, University of Edinburgh Business School Coaching Culture 

Background

Senior Fellow of the Higher Education Academy

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Works Within

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