Join us to hear from Stephen Dunne and his expert panel as they dissect his new book "Persuasion - A Key Idea for Business and Society".

Calendar
Wednesday 1 April 2026
Clock
15:00–17:00
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Auditorium

Overview

Persuasion. Philosophers have worried about it. Political actors have weaponised it. Psychologists have measured it. Prose writers have produced it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that?

During this book launch, a panel of experts will dissect Stephen Dunne's recent interdisciplinary account of persuasion, perhaps attempting to make a fool out of him, given the day that it's on!

Find out more about Stephen Dunne's book and purchase your copy

The panel will be chaired by Stephanie O’ Donohoe, Professor of Advertising and Consumer Culture at the University of Edinburgh.

Agenda

15:00-17:00: Discussion panel, author Q&A followed by a book signing and reception with drinks.