Jariyamart Chawandit (Jo)

Career Summary

Marketing researcher with seven years experience in mixed method, specialised in quantitative method especially in marketing and communication by assessing brand awareness, brand health check, brand perception, and advertisements. Example project is advertisement testing which allowed the client to improve product’s ‘likeliness to buy’ and saving the investment by editing or removing the ad elements. Key accounts are from various industries such as FMCG, Personal Care, Food and Beverage, E-commerce, and Oil and Gas. Prior background in sales and marketing, focusing on product establishment in a new market and maintaining customer relationships.

Key Skills

Client first mindset is the key motto. Effective visionary and storytelling communication style to both internal and external parties. Project management skills with large cross-functions team under high pressure and time constraint. High cultural awareness working with multicultural organisations.

Future Objectives

Looking for marketing research opportunity in the UK and ready to take on a new challenge in consulting or sales and marketing.