Full-time MBA
Career Summary
Marketing and sales professional with ten years’ experience across marketing, sales and account management, including five years in managerial roles. Currently Marketing Manager at Grab Indonesia, leading key accounts and collaboration partnerships, developing partner campaigns for peak moments, and coordinating cross-functional delivery. Recognised through The Grab Way Award 2024, alongside industry recognition including MMA Smarties 2025, Drum Awards 2025 and MEA Awards 2025 for several marketing campaigns. Previously Brand Manager at Frisian Flag Indonesia, growing market share through sales promotion and brand awareness. Earlier experience includes Category Development Manager at Wings Group and account management roles at SC Johnson.
Key Skills
Brings strong partner and stakeholder management, translating commercial objectives into clear briefs and executable campaign plans. Experienced in managing key accounts, building new partner relationships, and coordinating multiple internal teams to deliver collaboration initiatives end-to-end. Combines marketing strategy with disciplined project management, including budget ownership and performance evaluation. Strengths include networking, negotiation strategy, distribution development, and creating campaign ideas that drive conversion and demand. Operates across B2B and B2C contexts, with sales and trade experience supporting decisions.
Future Objectives
Aim is to progress into senior marketing leadership with global and international exposure, building brands and partnerships across markets. Experience spans B2B and B2C, multiple industries, and sales and trade execution, supporting a strong link between marketing strategy and commercial outcomes. Post MBA, target roles in global marketing, brand management, or partnership marketing within multinational organisations, contributing to cross-border campaigns, go-to-market planning, and customer growth initiatives. Focus areas include insight-led planning, integrated communications, and performance measurement. Long-term ambition includes leading multi-market teams and delivering measurable growth through disciplined execution consistently.
| Role | Organisation | Years |
|---|---|---|
|
Marketing Manager
|
Grab Indonesia
|
2022 – Present |
|
Brand Manager
|
Frisian Flag Indonesia
|
2021 – 2022 |
|
Category Development Manager
|
Sayap Mas Utama (Wings Group)
|
2019 – 2021 |