Christine Watts Headshot

International Advisory Board Member


Christine is a communications specialist with extensive experience in reputation management and brand promotion/protection for high-profile retail businesses. She has held the position of Communications Director at Asda, Selfridges and Waitrose.

Her particular expertise is in planning and implementing strategic communications appropriate to the culture and business priorities of organisations. She covers all forms of media relations, internal communications, public affairs, and crisis management.

From 1997 to 2010 Christine was a non-executive director at the family-owned food and beverage business, Bettys & Taylors of Harrogate.

A graduate of Sussex University and with an MPhil in economics from Bradford University, Christine spent her early career working for IBM and in financial services.

Christine has been a member of the International Advisory Board since July 2016. She has also contributed as a guest speaker on stakeholder communications to MBA groups.

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