Sophie Duncan-Shepherd

I am a skilled professional with comprehensive skills in HE and a strong research background in qualitative methodology. My research background is in interpretive consumer research with interests including vulnerability, stigma, and feminist research methods. 

My research background is in interpretive consumer research with interests including vulnerability, stigma, and feminist research methods. My PhD research explores experiences of vulnerability and stigma in the context of transgender and nonbinary consumers, investigating consumer responses and the impact of gendered norms in society.