Han-Ju (Emma) Yang Headshot

Research Topic

More sustainable future? Understanding the role of digital technology adoption in addressing social enterprises' organisational sustainability
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Research Summary

The understanding of the link between social enterprises' (SEs) organisational sustainability and digital technology adoption is limited though over 50% of SEs in the UK have introduced innovative products and services powered by digital technologies.

Further, the extant literature on SEs shows inconsistent findings on the organisational performance impacted by digital technology, which points out a puzzle: under what contingencies SEs' organisational sustainability is affected by digital technology adoption? Specifically, considering SEs' sustainable development is complex due to their hybrid nature, does the hybridity evolve when technology adoption introduces extra complicity?

Therefore, this study aims to understand the role of digital technology adoption in addressing SEs' organisational sustainability through the lens of hybridity. This research adopts a qualitative multiple case study approach focusing on Scottish SEs and is complemented by a survey to firstly capture the current state of technology adoption within the SE sector. Next, cases are systematically selected based on a two-by-two matrix of technology adoption types and organisational orientation.

This study intends to contribute to the SE literature and advance the knowledge on using technology to facilitate SEs' organisational sustainability.


Research Area

Research Taxonomy


Han-Ju Yang is a doctoral researcher in the Strategy Group and the awardee of the Taiwanese Government Scholarship. Before joining the University of Edinburgh, she has worked in KPMG Hong Kong and IBM Taiwan to deliver management consulting projects on Digital Transformation.

She holds a Master degree in International Business and a Bachelor degree in Sociology from National Taiwan University. She aims to leverage digital technologies to underpin the growth of the social enterprise ecosystem.

Education and Qualifications

National Taiwan University Master in International Business 2013–2015
National Taiwan University Bachelor in Sociology 2007–2011

Professional & Voluntary Experience

  • Research Assistant, Institute of Economics, Academia Sinica, Taiwan (2020)
  • Manager, AIA, Hong Kong (2019)
  • Senior Consultant, KPMG, Hong Kong (2018–2019)
  • Consultant, IBM, Taiwan (2015–2018)