Han-Ju (Emma) Yang Headshot

Research Topic

Socio-ethical critique of technology adoption within social enterprises
@HanJuYang Twitter

Research Summary

My current research is focused on critiquing the social and ethical implications of technology adoption in Scottish social enterprises. I firstly argue that the hybrid nature of social enterprises, combining social missions with market-oriented strategies, can obscure the influence of market dynamics and blur the lines between public-oriented and market-oriented principles. Secondly, I contend that how technology adoption dovetails with an enterprise culture that emphasises market principles, will potentially undermine social enterprise's impact of promoting an alternative economy.


Research Area

Research Taxonomy


Han-Ju Yang is a doctoral researcher in the Strategy Group and the awardee of the Taiwanese Government Scholarship. Before joining the University of Edinburgh, she has worked in KPMG Hong Kong and IBM Taiwan to deliver management consulting projects on Digital Transformation.

She holds a Master degree in International Business and a Bachelor degree in Sociology from National Taiwan University. She aims to leverage digital technologies to underpin the growth of the social enterprise ecosystem.

Education and Qualifications

National Taiwan University Master in International Business 2013–2015
National Taiwan University Bachelor in Sociology 2007–2011

Professional & Voluntary Experience

  • Research Assistant, Institute of Economics, Academia Sinica, Taiwan (2020)
  • Manager, AIA, Hong Kong (2019)
  • Senior Consultant, KPMG, Hong Kong (2018–2019)
  • Consultant, IBM, Taiwan (2015–2018)