Research Topic
Psychological Ownership of In-game Crypto Assets
Research Summary
My research interests lie in consumer behaviour and the metaverse, with a particular interest in understanding the psychological ownership of crypto in-game assets. My research agenda is to explore the knowledge the newly emerging context could offer to the consumer psychology research community. Specifically, I am interested in how simulation, hedonistic consumption, and the idea of self play a part. I am predominantly using quantitative methods with experimental designs.
Supervisor(s)
- Ben Marder (Lead Supervisor)
- Kirsten Cowan (Co-supervisor)
Research Area
Background
I am a first year doctoral marketing researcher with a quantitative sociological background. Before joining the business school, I worked with leading ICT and consultancy firms on ongoing projects.
Education and Qualifications
| Institute | Degree/Qualification | Dates |
|---|---|---|
| Durham University Business School | M.Sc. (Distinction), Marketing | 2021–2022 |
| McMaster University, Ontario, Canada | B.A. (Honours), Sociology | 2016–2020 |