Research Topic
Consumer Behavior in Virtual Environments
Research Summary
My research interests include consumer behavior in consumption environments mediated by emerging technologies (e.g. virtual spaces, gaming, and etc.). Specifically, I am interested in the topics of (1) zero-pricing effect; (2) algorithmic biases; (3) virtual goods. I am predominantly using quantitative methods with experimental designs.
Before joining the business school, I worked with leading ICT and consultancy firms on ongoing projects.
Publications
- What drives advertisers toward or away from immersive virtual spaces? The metaverse conundrum: Affordances and “Disaffordances” through the eyes of advertisers
- To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry
Supervisor(s)
- Ben Marder (Lead Supervisor)
- Kirsten Cowan (Co-supervisor)
Research Area
Background
Education and Qualifications
| Institute | Degree/Qualification | Dates |
|---|---|---|
| Copenhagen Business School | Visiting PhD | 2024 |
| Durham University Business School | M.Sc. (Distinction), Marketing | 2021–2022 |
| McMaster University, Ontario, Canada | B.A. (Honours), Sociology | 2016–2020 |