Psychological Ownership of In-game Crypto Assets
My research interests lie in consumer behaviour and the metaverse, with a particular interest in understanding the psychological ownership of crypto in-game assets. My research agenda is to explore the knowledge the newly emerging context could offer to the consumer psychology research community. Specifically, I am interested in how simulation, hedonistic consumption, and the idea of self play a part. I am predominantly using quantitative methods with experimental designs.
I am a first year doctoral marketing researcher with a quantitative sociological background. Before joining the business school, I worked with leading ICT and consultancy firms on ongoing projects.
Education and Qualifications
|Durham University Business School||M.Sc. (Distinction), Marketing||2021–2022|
|McMaster University, Ontario, Canada||B.A. (Honours), Sociology||2016–2020|