Roles and Responsibilities

Organizations within creative industries seek to express ideas, values, identities and aesthetics by offering products, services or experiences to audiences. Bringing cultural and economic value to society, these organizations also strive to survive as entities, and thus pursue competitive advantage within their market. The course Global Creative Industries offers and introduction to the basic dimensions of creative industries. It draws insights from economics, sociology, and strategy, and examines competitive, historical, and structural dynamics of cultural production.


I joined the University of Edinburgh Business School in January 2020 from the University of Warwick, where I worked as research fellow on a European project. I received my PhD in General Management from the University of Bologna, Italy. My current research interests involve innovation, identity, and professional journeys, with a particular focus on creative and cultural settings. To date, I have three overlapping streams of investigation: 1) on the socio-cognitive determinants of audience’s reaction to creative products and their aesthetic dimension; 2) on identity development in creative and cultural settings; 3) on career trajectories that sustain successful innovation. In conducting research, I use a variety of quantitative and qualitative methodologies for data analysis.


Formilan G., Stark D., (in press). “Underground Testing: Name-altering practices as probes in electronic music”. British Journal of Sociology.

Formilan G., Ferriani, S. and Cattani, G. (in press). “A methodological essay on the application of social sequence analysis to the study of creative trajectories”. In Dörfler, V., Stierand, M. (eds.). Handbook of Research Methods on Creativity, Edward Elgar Publishing.

Formilan G. (forthcoming). “Style typologies and stylistic coherence in the ranking distribution of creative producers”. Advances in Strategic Management (Style in Strategy and Strategy of Style: Theoretical Developments, Empirical Results, and Research Agenda).

Research Taxonomy

Research Interests

My research is focused on creative and cultural industries, with empirical applications in the field of electronic music and its acute connections to innovation, identity, and performance. My scholarly work, among other issues, analyses the reception and diffusion of novelty, the generative interaction between producers and audiences, the role of aesthetic as semiotic device that shapes markets, and the nature of creativity as a process that unfolds over time. In my research, I am interested in a range of research techniques and methodologies, as well as in their cross-fertilisation. Methodologies as diverse as multivariate regression analysis, social sequence, social network, and text analysis, ethnography and interview, and visual analysis respond to different questions and help unveil complementary aspects of creative industries’ complexity.

Research Area