7 October 2013
Delegates were encouraged to reflect on existing research, discuss current conceptual and methodological debates and contemplate on future directions in Marketing research whilst investigating appropriate approaches to the challenges faced in these areas.
The conference included presentations from four world-renowned researchers; Professor Margaret Hogg (Lancaster University) who focused on The Mediating Role Of The Built Environment In The Interplay Between Family Identity And Consumption Practices; Professor Audrey Gilmore (University of Ulster) spoke about Overcoming Challenges In Qualitative Research For Business Related Research; Professor George Christodoulides (Birkbeck, University of London) presented on Consumer-Based Brand Equity: A European Study and Dr Cleopatra Veloutsou (University of Glasgow) delivered a workshop on Getting Published In International Academic Journals In Marketing: The Author’s, The Editor’s And The Reviewer’s Points Of View!.
Fifty participants attended the Conference including Business School staff and PhD Students as well as researchers and PhD candidates from across the UK and beyond.
The conference was successfully organised by two Business School PhD students, Ms Maria Karampela and Ms Vandana Pareek, and with plenty of networking opportunities for researchers, students and staff to share their research experiences, embrace new ideas and further foster intellectual activities there are already requests for similar events to be held in the future.