A Firm Grounding in Business

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Simon Lockyer

MBA 1992

Alumni 100

Managing Director, Brand, Edelman (Singapore)

Simon has over 20 years' experience leading technology, retail, and airline brands, and has worked for companies such as IBM, FCB Global, and Cathay Pacific Airways.

How does it feel to be selected for the Alumni 100 list?

"Surprised and delighted to be in such esteemed company."

What made you choose to study at the University of Edinburgh Business School?

"Great course, great location, great people."

What are your memories of studying at the Business School?

"The revolving door, Trish Fraser's sense of humour, a firm grounding in business, and connecting with people from all over the world."

What key thing that you learnt at the Business School do you still rely on today?

"Have a strategy."

Proudest work-related achievement to date?

"The Spirit of Hong Kong—a Boeing 747 with HK skyline livery and community event to mark the 1997 Hong Kong handover to China."

What's the one thing you think current students need to develop or learn before entering the modern workplace?

"EQ."

Have a strategy.

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