Business with a Human Connection Headshot

Cavid Nadirov

MSc Human Resource Management 2015

Co-founder, Get Guided

The co-founder of the GetGuided booking platform for personalised city tours, Cavid Nadirov completed a Master's in Human Resource Management in 2015 with a determination to tackle society's problems.

Originally from Azerbaijan, he says he's aware that governments can't fix everything but believes that people can bring about change in a positive way.

Inspired by other sectors of the sharing economy, Cavid wondered whether you could get a local to guide you around a new city, creating something with a human connection.

He says his Business School experience was truly international and a good learning curve in how to progress quickly. It helped him realise the importance of building relationships, respecting cultural differences, and developing as a person. His steadily growing business matches travellers with trusted local guides and operators in Edinburgh, London, and New York.

"My business has been lucky in winning competitions and getting government funding and support. But you don't have to raise big money to make a go of things."

The human connection is just as important.