Always Do Business With Heart Headshot

Lilian JS Lee

MBA 2012

Social Entrepreneur and Lay Chaplain at the University of Edinburgh

Attending an international school in Singapore, Lilian Lee grew up with a global mindset. Before attending the Business School, she spent three months offering her architectural skills in Haiti, just nine months after the country's worst earthquake in 200 years. She saw locals selling unique artworks out of necessity, as they tried to rebuild their community. This gave her an idea: why not export the art to help create jobs in Haiti?

Making this idea a reality required business know-how. The MBA gave Lilian vital connections, sharp pitching skills and invaluable business support. A talk at the University that spoke of 'business as a force for good' inspired her, and the idea blossomed into a social enterprise that she also dubs a 'passion project'.

Fourth World Art sources artisan products that help sustain and create jobs. The profits help fund education and construction projects in Haiti. Lilian's business enables a true celebration of Haitian art that gives the artists the global recognition they deserve.

Her slightly ironic advice?

Don't just follow the advice of others—listen to yourself. And do business with heart.