Overview
Agile Marketing
Consumer expectation and interaction with brands is always changing. New technologies and updates to existing ones are frequently introduced. Marketing professionals need an agile mindset to take advantage of the changes and design the best consumer experience.
Sustainable Marketing
For many organisations, a shift from selling to well-being will be a difficult yet inevitable choice. To facilitate a smooth transition, marketers need to clearly communicate the value of well-being, sustainability and Net Zero.
This course considers environmental, equality and economical sustainability. It looks at the shifts in business practice, made by those already leading the way in this field, and explores how marketing is used to communicate the value created.
Data in Business
In the third course on the programme, participants learn about data and data ethics and consider the ethical design and use of AI.
Marketing professionals develop an understanding of visual data and the application of AI for business.
Digital Transformation
Investigate the latest technologies and build the skills to continually incorporate the changes into marketing tactics and strategies.
Participants will also consider the interaction between law, science and technology.