An introduction to the Business School's Marketing research group, including its list of academic staff members, group research and seminar series.

The Marketing Group undertakes research on marketing and consumption practices, with many projects focusing on the food and services sectors. The group contains experts in quantitative, qualitative, and mixed methods, and its research contributes to theory, practice, and public policy.

Members of the Marketing Group engage in international research collaborations and are committed to dialogue across disciplines. Thus many of its projects draw on theoretical frameworks from sociology, psychology, industrial economics, organisational studies, management studies, creativity, childhood studies, and social studies of technology, for example; research has been published in leading international journals within and beyond the marketing discipline.


Much of the group's research can be categorised according to four key themes:

  • Food marketing and consumption
  • Services marketing and consumption
  • Consumption, life course and family life cycle transitions
  • Marketing strategies and practices

Research Centres & Networks

Discursive Families Network

The network aims to foster links between researchers interested in narratives around the family and representations of family life in popular culture.

Explore the Discursive Families Network

ESRC Seminar Series

Members of the Marketing group have been successful in obtaining Economic and Social Research Council (ESRC) funding for a number of prestigious seminar series.

ESRC Marketing Seminars


Conferences

The Marketing group have co-hosted two conferences on the subjects of child and teen consumption, and on interpretive consumer research.

Marketing Conferences


Research Projects

Details of past and present research projects involving Marketing are detailed on the Edinburgh Research Explorer.

View Projects on Edinburgh Research Explorer


Upcoming Seminars