The Marketing Group undertakes research on marketing and consumption practices, with many projects focusing on the food and services sectors. The group contains experts in quantitative, qualitative, and mixed methods, and its research contributes to theory, practice, and public policy.
Members of the Marketing Group engage in international research collaborations and are committed to dialogue across disciplines. Thus many of its projects draw on theoretical frameworks from sociology, psychology, industrial economics, organisational studies, management studies, creativity, childhood studies, and social studies of technology, for example; research has been published in leading international journals within and beyond the marketing discipline.
Much of the group's research can be categorised according to four key themes:
- Food marketing and consumption
- Services marketing and consumption
- Consumption, life course and family life cycle transitions
- Marketing strategies and practices
Research Centres & Networks
Discursive Families Network
The network aims to foster links between researchers interested in narratives around the family and representations of family life in popular culture.Explore the Discursive Families Network
ESRC Seminar Series
Members of the Marketing group have been successful in obtaining Economic and Social Research Council (ESRC) funding for a number of prestigious seminar series.
The Marketing group have co-hosted two conferences on the subjects of child and teen consumption, and on interpretive consumer research.
Details of past and present research projects involving Marketing are detailed on the Edinburgh Research Explorer.
- with George Elliott; CA Plural Chair of private and public listed companies, former CFO Wolfson Microelectronics plc
- Calendar Thursday
- Clock 17:00–21:00
- Navigate Conference Room
Session 2: 'The Role of the NXD in Growing a Company' – focussing on the issues and challenges arising with entrepreneurial firms including managing the founder and other investors, setting strategic direction, adhering to the business plan, building an effective board, dealing with conflict and fundraising.
Internationalization Strategies of Family Firms In Different Historical Contexts: Critical Junctures And Imprinting
- with Tanja Leppäaho; Professor of Growth Entrepreneurship and Academy of Finland Research Fellow at LUT University
- Calendar Wednesday
- Clock 15:30–17:00
- Navigate Lecture Theatre 1A
This interactive seminar invites Tanja Leppäaho as an expert in the fields of international entrepreneurship, networking, process, family entrepreneurship, sustainable entrepreneurship and qualitative methodology. Tanja will especially discuss her paper about internationalization strategies of family firms, followed by a Q&A session with our PhD students.
Marketing Research Seminar: Therapeutic servicescapes and market-mediated performances of emotional suffering
- with Dr Leighanne Higgins; Lancaster University
- Calendar Wednesday
- Clock 14:00–15:30
- Navigate Room G.05
Dr Higgins and Dr Hamilton will present their ethnographic study on therapeutic servicescapes recently published in the Journal of Consumer Research. As part of their talk, they will also share their experiences of writing and revising the paper through the review process.
- with Dr Jo Young; Director; Electv & The Scientific Editing Company
- Calendar Tuesday
- Clock 18:00–21:00
- Navigate 1st Floor, MBA Suite
Join us for a Mini-Masterclass and learn how our Executive MBA can accelerate your career.