The Marketing Group undertakes research on marketing and consumption practices, with many projects focusing on the food and services sectors. The group contains experts in quantitative, qualitative, and mixed methods, and its research contributes to theory, practice, and public policy.
Members of the Marketing Group engage in international research collaborations and are committed to dialogue across disciplines. Thus many of its projects draw on theoretical frameworks from sociology, psychology, industrial economics, organisational studies, management studies, creativity, childhood studies, and social studies of technology, for example; research has been published in leading international journals within and beyond the marketing discipline.
Much of the group's research can be categorised according to four key themes:
- Food marketing and consumption
- Services marketing and consumption
- Consumption, life course and family life cycle transitions
- Marketing strategies and practices
Research Centres & Networks
Discursive Families Network
The network aims to foster links between researchers interested in narratives around the family and representations of family life in popular culture.Explore the Discursive Families Network
ESRC Seminar Series
Members of the Marketing group have been successful in obtaining Economic and Social Research Council (ESRC) funding for a number of prestigious seminar series.
The Marketing group have co-hosted two conferences on the subjects of child and teen consumption, and on interpretive consumer research.
Details of past and present research projects involving Marketing are detailed on the Edinburgh Research Explorer.