This is the age of Big Data. Organisations hold more information about their business environments than ever before. Increasingly, these organisations are recognising the role of data in gaining insights and out-thinking competitors. As a result there is a growing demand for employees and managers who have analytical skills and can make informed decisions that can drive organisational success.

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Why choose the MSc in Business Analytics?

Programme Director Dr Jamal Ouenniche talks about our new MSc in Business Anaytics, its structure, its interaction with industry, and the benefits of studying in Edinburgh »

Programme overview

Given the ever-increasing volume of data that businesses have access to today, there is a demand for employees who have computational and analytical skills and who can inform business decisions to increase efficiency. Our Masters in Business Analytics has been developed with just that in mind and our aim is to teach students how to apply descriptive, predictive, and prescriptive analytics of big data concepts and techniques to generate valuable insight that can assist with decision making.

Learning outcomes

Programme structure

You will take four core courses, the foundation upon which the MSc is built, in the first term (Sep-Dec) and then select four option courses in the second term (Jan-May), offering you an opportunity to widen your knowledge in specific areas of analytics. This additional level of specialisation will prepare you for the individual dissertation, which allows you to investigate a personal area of interest. The final dissertation will be written over the summer term (Jun-Aug) and is overseen by an academic supervisor.

Programme structure

Industry links

A strong academic base alongside our passionate faculty and international student body will ensure a rewarding learning experience in our city-centre campus. The School has some major partnerships with organisations such as Dixons Carphone plc/Connexity and further widespread industry links which will enable you to benefit from the expertise of a range of guest speakers. Previous speakers have included the Director of Corporate Finance, KPMG, and the CEO of Standard Life. Industry projects are incorporated into the curriculum and students will learn to use Matlab, a key global platform, among other key systems thus preparing them with practical skills and insights for future employment roles.

Corporate speakers

Career development

Recent market forecasts suggest that the Big Data technology and services market will grow to an expected value of $41.5 billion by 2018 which is about 6 times the growth rate of the overall information technology market (Source: IDC). It is anticipated that demand for data analytics employees will therefore also continue. On this Masters course you will have the opportunity to equip yourself with an artillery of concepts, methods and applications of business analytics and gain further hands-on and practical experience when applying these to industry projects in different business settings. It is anticipated that graduates from this programme will enter roles such as Business Consultants, Business Analysts, and Solution Architects among others.

Career development