Knowledge and understanding
By the end of the programme, students will have knowledge and understanding of:
- Key concepts underpinning entrepreneurship and its application in the recognition and exploitation of product/ service/ process opportunities
- Key concepts underpinning innovation and the issues associated with developing and sustaining innovation within organisations
- How to design creative strategies for pursuing, exploiting and further developing new opportunities
- Issues associated with securing and managing financial resources in new and established organisations
Graduate attributes
By the end of the programme, students will be able to:
- Critically apply theory and practice on innovation, entrepreneurship and entrepreneurial venturing
- Develop viable creative and innovative sustainable solutions in the fields of innovation and entrepreneurship
- Respond positively and effectively to problems in unfamiliar contexts
- Apply new ideas, methods and ways of thinking
- Engage with a range of stakeholders to deliver creative and sustainable solutions to specific problems
- Communicate effectively both orally and in writing
- Work effectively with colleagues with diverse skills, experiences and be able to critically reflect on own practice in working with colleagues with diverse skills, experiences and ways of thinking
- Consider the ethical and environmental issues and responsibilities which managers take into account when making decisions